ShopMy vs LTK: Which Influencer Platform Is Best for Brands?

If you're a Shopify brand owner or marketing manager weighing creator platforms, you've probably narrowed it to ShopMy and LTK. Both help creators monetize through buyable links and curated recommendations — but they work differently, suit different brands, and (importantly) both assume you already have creator relationships. This guide breaks down the differences, then shows you the move that comes before either one.

What are ShopMy & LTK?

At a glance, both platforms turn creator recommendations into trackable, shoppable links. The difference is in their DNA.

ShopMy

ShopMy is an influencer-brand connection platform built around direct gifting and collaboration. It's popular with beauty, lifestyle, and niche creators, leans toward relationship-building over pure commissions, is generally easier to join, and offers higher commission rates. Increasingly, it's also a gifting hub for brands.

LTK

LTK is a global affiliate-monetization platform best known for fashion, lifestyle, and home décor. Its standout asset is a strong consumer shopping app that drives tracked sales, backed by a large existing affiliate network. It's more structured and brand-driven — a polished, established machine.

How creators use them (and why it matters to brands)

Here's the catch most comparison posts skip: these platforms are built around what creators want to share, not what you want to gift or feature. A creator curates their own links and collections; you're hoping your product makes the cut.

ShopMy is changing this with Lookbooks — brands send curated collections to creators, track deliveries, and manage gifting at scale. For example, womenswear brand ALIGNE uses ShopMy Lookbooks to streamline seeding: less waste, less time, and far easier to manage who gets what and who actually posts.

The major differences, at a glance

If you only read one section, make it this one. From a brand's point of view, here's how the two stack up:

Where they sit among competitors

Both are strong once you've built creator relationships. Two quick real-world snapshots show how brands actually use each:

When to use LTK vs ShopMy

• Choose ShopMy if you're in beauty, wellness, or a niche category, want higher commissions, and care about gifting + relationship-building (especially via Lookbooks).
• Choose LTK if you're in fashion, lifestyle, or home, already have creator relationships, and want tracked sales through an established consumer shopping app.
• Need creators first? Neither platform solves the cold-start problem. That's where seeding comes in — more on that next. Pair this with our guide on how to find micro influencers.

Influencer Gift Form is built for exactly this

Influencer Gift Form is the seeding layer that comes before the affiliate networks. One branded link does the whole job:

Final thoughts

ShopMy and LTK are both excellent — but they're creator-first platforms that pay off once you've built relationships. ShopMy leans gifting + higher commissions for beauty and niche brands; LTK leans structured affiliate reach for fashion and home. If you're choosing between them, match the model to your category and where your creator relationships already stand.

And if you're starting out, focus on what you control: get product into creators' hands. Start with Influencer Gift Form to streamline gifting, then scale into ShopMy or LTK once those relationships are producing.