ShopMy vs LTK: Which Influencer Platform Is Best for Brands?
Jun 27, 2025
ShopMy vs. LTK: Which Influencer Platform is Best for Your Brand?
When it comes to choosing the best influencer platform for brand partnerships, two big names dominate the conversation: ShopMy and LTK (formerly LIKEtoKNOW.it).
If you’re a brand or agency deciding between the two, this ShopMy vs LTK comparison breaks down their features, differences, and use case so you know exactly which platform fits your marketing strategy.
What Are ShopMy & LTK?
ShopMy and LTK are influencer marketing platforms designed to help content creators and influencers monetize their online presence by sharing buyable links and curated product recommendations with their followers.
Global influencer marketing platform with affiliate monetization tools.
Best known for fashion, lifestyle, and home décor influencers.
Strong consumer-facing shopping app that drives tracked sales.
Structured and brand driven, already part of a large affiliate network.
Influencer-brand connection platform with direct gifting and collaboration features.
Popular among beauty, lifestyle, and niche creators.
Focuses on relationship building over pure affiliate commissions.
ShopMy is easier to join and offers high comission rates
Have influencer gifting as well as affiliate links.
How Do Creators Use Them? (And Why It Matters to Brands)
What does this mean for brands?
These platforms are built around what creators want to share and not what you want to gift or feature.
ShopMy is starting to change that. With tools like Lookbooks, brands can send curated product collections directly to creators, track deliveries, and manage gifting at scale.
For example, our client, ALIGNE Womenswear uses ShopMy Lookbooks to streamline influencer seeding. They’ve cut down on waste, saved time, and made it easier to manage who gets what and who posts.
Major Differences between ShopMy vs LTK — From a Brand’s POV
Feature | ShopMy | LTK |
|---|---|---|
App required? | No | Yes |
Commission Range | 10-30% | 1-10% (Standard) |
Creator Approval Requirement | ~1,000 Engaged Followers | ~5,000+ Followers, Niche-Specific |
Product Selection | Flexible (Any product, even unpaid) | Only commissionable brands |
Brand Control | Growing - Lookbooks, Opportunities, Branded Storefronts | Limited |
Ideal For | Brands focused on gifting + modern creator workflows | Fashion and beauty mega-influencers |
Where ShopMy and LTK Sit Among Competitors
When to use LTK and ShopMy
Where This Leaves Brands
If your goal is to get products into creator's hands, you do not need a full affiliate marketing platform. You need an influencer gifting tool that ships products quickly, tracks orders, collects creator sizes and preferences, and eliminates spreadsheet and email back and forth. ShopMy is moving toward this influencer product seeding model but still requires creators to sign up, which means you may still attract influencers who only want free products
A Third Option: Seed First, Monetize Later
Before creators can drive affiliate sales, they need to try your product. That’s where product seeding comes in. Read about product seeding and influencer gifting here.
No platform onboarding.
No contracts.
No revenue share.
Just a fast, secure way to build authentic relationships before you commit to networks like LTK or ShopMy.
Influencer Gift Form is built for exactly this use case:
One branded link to send to any influencer.
Influencer picks a product, enters their details.
Free order automatically enters your Shopify.
Real brand example: One Shopify merchant using Influencer Gift Form sent out 50 skincare bundles using branded links and saw 22 UGC stories posted within two weeks, no follow-ups needed.
Final Thoughts on LTK vs ShopMy
ShopMy and LTK are creator first platforms. They work well once you've built relationships, but if you're just starting out, focus on what you can control:
Get your product into the right hands
Track orders and info in one place
Save time for your team
Start with Influencer Gift Form to streamline gifting. Once your seeding program is running smoothly, you can scale into larger creator ecosystems like ShopMy or LTK.
Want to find the right creators to seed first? Check out our guide on how to find micro influencers to start building your outreach list today.
