FROM OUR BLOG

Upfluence vs the Competition: Which Influencer Platform Should You Use?

Jul 4, 2025

Looking for a better influencer marketing platform than Upfluence?

Maybe you're frustrated with the long-term contracts, vague pricing, or a creator database that feels too small for your niche campaigns. If so, you're not alone.

Upfluence is a popular all-in-one platform, but it's not the best fit for every brand. A lot of teams need something more flexible, more affordable, or simply better suited for product seeding.

This guide breaks down 40+ alternatives to Upfluence, grouped by budget, features, and use case. Whether you're a solo founder, a fast-growing DTC brand, or managing campaigns for clients, there’s likely a better option out there.

Upfluence Alternatives Comparison Table

Tool	Starting $	Max $	Best For	Notables
Influencer Gift Form	$19	$380	Product seeding (SMB)	1-click influencer checkout link
Modash	$299	$599	Discovery & analytics	250M+ creators, free trial
GRIN	$2,200	$10,000	Enterprise CRM for DTC	Shopify native integration
Aspire	$2,500	$5,000+	Affiliate + UGC at scale	Built for large teams
Shoutcart	$0	$99	Solo shoutout buys	Pay-per-post marketplace

Want full details? Explore the complete 40+ tool database →

What Is Upfluence (and Why Look for Alternatives)?

Upfluence is a full-service influencer marketing platform offering:

Creator discovery
CRM and outreach
Affiliate management
Sales attribution and reporting

But here's where it falls short:

Pricing starts around $1,500/month, with no public plans
No free trial
Limited seeding support
Smaller database than competitors like Modash
Opaque sales funnel (you’ll need to book a demo before getting real info)

If you're starting to scale influencer marketing or managing a lean team, there's no need to overpay for what you won’t use.

How to choose the right alternative

Budget Tiers

Under $500/mo: Tools like Influencer Gift Form, SARAL, Modash (starter), Collabstr
$500–$1,500/mo: Modash, Influencity, MightyScout
$2,000+/mo: GRIN, Aspire, Traackr, CreatorIQ

Use Case

Product gifting/seeding only: Influencer Gift Form
Discovery-focused: Modash, Aspire, Influencity, Impulze
Enterprise-level CRM & tracking: GRIN, Aspire, CreatorIQ

Team Size & Workflow

Solo/small team: Go for plug‑and‑play, month‑to‑month billing
In‑house teams/agencies: Opt for full platforms with collaboration, analytics, and integrations

Trial & Billing Flexibility

Avoid long-term contracts. Look for tools that offer free trials or monthly billing so you can test without commitment.

Best Upfluence Alternatives by Category

Enterprise Platforms ($1,500+/mo-$4,000/moonth)

GRIN: All-in-one CRM for DTC brands
Aspire: Creator marketplace + affiliate + outreach
Traackr: Trusted by beauty brands
CreatorIQ: Enterprise-ready with deep integrations
Captiv8: Big data analytics, paid campaign tools

These tools require demos, contracts, and onboarding—but provide the most firepower.

Mid-Market Tools ($400–$1,500/mo)

Modash: Massive creator database, great UI, free trial
MightyScout: Best-in-class tracking + reporting
Influencity: Affordable entry, solid discovery & analytics
Storyclash: Visual UGC tracker
HypeAuditor: Great data, massive database, but limited tracking

SMB & Bootstrapped Brands (Under $400/mo)

Influencer Gift Form: The fastest way to seed product
Collabstr: Pay-per-collab influencer marketplace
#gifted: Gifting platform for brands + opt-in creators
SARAL: CRM-light gifting + outreach stack
Shoutcart: Low-cost influencer shoutouts
SwipeMagic, SocialCat, Rytyty: Worth exploring for affordable outreach or niche targeting

These are plug-and-play tools with transparent pricing and no demo required.

Platform Support: Who Supports What?

Not every tool supports every platform.

Tool	Instagram	TikTok	YouTube
Aspire	✅	✅	✅
GRIN	✅	✅	✅
Shopify Collabs	✅	❌	✅
Shoutcart	✅	✅	✅

→ See full platform support table

Feature Comparison: CRM, Fulfillment, Analytics & More

Not all platforms are full-service.
Some focus on one thing (like gifting). Others do everything from outreach to affiliate tracking.

Tool	Discovery	Outreach	Fulfillment	Tracking	Affiliate
Influencer Gift Form	❌	❌	✅	❌	❌
Modash	✅	❌	❌	✅	❌
GRIN	✅	✅	✅	✅	✅
Aspire	✅	✅	✅	✅	✅
Collabstr	✅	✅	❌	❌	❌
SARAL	✅	✅	✅	❌	❌