How to Create an Influencer PR Package (Influencer Gift Box) That Delights and Delivers Results
Jun 20, 2025
What Is an Influencer PR Package (And Why It Still Works in 2025)
An influencer PR package is a curated box of products sent to a creator to spark buzz, generate content, and drive word-of-mouth marketing.
73% of consumers trust UGC more than branded ads. Unboxings feel authentic and perform well across Instagram, TikTok, and YouTube.
Who this guide is for: Shopify brands looking to do influencer gifting better, faster, and more intentionally.
In this guide we will cover design tips, personalization strategies, and how to streamline execution.Set Your Goal: Why Are You Sending This?
Set Your Goal: Why Are You Sending This?
Every influencer PR package should have a clear objective, your “why” determines your execution strategy. Choose one primary outcome before you ship a single box:
Create Buzz for Product Launch
→ Best with mass seeding. Send out 20+ influencer boxes to spark immediate awareness and momentum.
Build long-term creator relationships
→ Use personalized influencer PR packages to turn loyal fans into future brand ambassadors.
Spark organic UGC
→ Design highly postable unboxing experiences. Focus on visual presentation and social media first packaging.
Encourage Tiktok & Instagram Stories
→ Include props, hashtags, and quick-to-use items that fit short-form video formats.
Pro Tip: "If you're sending 20+ packages, use a form to collect details and consent in one go — saves hours of back-and-forth.”
Choose the Right Influencers for Gifting
The impact of your influencer PR package depends on alignment, not audience size, Fit is more important than the size of their audience.
Already love your brand
Prioritize creators who’ve engaged with you before in comments, tags, or past purchases show genuine interest.
Audience Match = Brand Match
Choose influencers whose followers overlap with your ideal customer. Relevance of content beats reach.
Micro & Nano > Mega
Nano (1k–10k) and micro (10k–50k) influencers often outperform big names, their audiences trust them more, engagement is higher and more specific in their niche. Include a back link for how to find micro influencers from our other blog post.
Engagement > Ego
A 3%+ engagement rate is better than 300k passive followers. Look for real conversations, not vanity metrics.
Already have your dream
Influencer List?
Already have your dream influencers? Here’s how to collect addresses and sizing in one link.
Plan the Experience: Theme, Message, and Hook
A standout influencer box isn’t just a collection of products, it’s a branded story, told through design, tone, and detail. This is where you turn gifting into an experience. Remember, influencers get many many PR boxes in the mail, you will want to make yours memorable.
Start With a Theme
Set the emotional tone and build around it:
“Sunday Reset” Kit
Perfect for wellness or bath & body brands. Think candles, tea, and chill vibes.
"Glow From Within” Ritual Box
Ideal for skincare or beauty, lean into transformation, routines, and radiant results.
"WFH Survival Kit”
For snacks, drinks, or DTC lifestyle brands. Coffee, desk plants, blue light glasses etc.
Message With Meaning
In every influencer PR package, add something that explains why it was sent and what story it tells:
A short branded insert with your campaign story
A personal note such as handwritten or name/username customized
Clear CTA: your IG handle, campaign hashtag, discount code (optional)
Make It Post-Worthy
Think about "Would this look good in an Instagram or TikTok unboxing?"
Include:
Layered packaging with tissue and inserts
A focal “hero product” that pops
Thoughtful presentation that matches the theme
Here are some examples of good PR box experiences:
Good PR Box Examples
Dove Beauty
Dove Beauty launched a standout PR box to promote their new Dragon Fruit product line. Shaped like an origami dragon fruit, the box instantly captured attention on Instagram and TikTok. When influencers opened it, the vibrant interior perfectly matched the fruit’s colors, making the unboxing experience both memorable and on-brand. Unlike the typical square or rectangular PR packages, this one was a refreshing surprise, thoughtful, creative, and a true delight to receive.
Red Bull
For their 2024 winter influencer campaign, Red Bull launched the Winter Edition Iced Vanilla Berry Energy Drink with a PR box that stole the spotlight. The box resembled a block of ice and came with a branded ice hammer, inviting influencers to physically crack it open to reveal the drink inside. This interactive, hands-on experience stood out from typical mailers and quickly went viral across social media. The unique concept not only aligned perfectly with the winter theme but also sparked excitement, making it highly shareable and memorable.
La Mer
La Mer, known for its ultra-luxurious skincare, went all out for the launch of its new moisturizing refreshing cream. They delivered a larger than life PR box that was more of an immersive experience than a simple package, complete with a personal butler for the reveal. When opened, the oversized box unfolded into a glamorous vanity, showcasing the full La Mer collection. Inside the drawers? Luxe touches like a branded robe, plush slippers, and a curated selection of skincare treasures, all designed to embody the elegance and exclusivity of the La Mer brand. This wasn’t just a PR box but an experience that made influencers feel like royalty and left social media dazzled.
Design the Influencer PR Box
Outer Box
Use branded tape, recognizable colors, and a scannable QR code so influencers instantly know they've received your PR package. Keep in mind that PR boxes are often targets for mail theft due to their perceived value, so durability and discretion are important. While the box should be secure for shipping, it should also spark excitement the moment it arrives.
Inner Packaging
Create a layered unboxing experience with tissue paper, custom inserts, and thoughtful presentation. If your branded box has an unusual shape or isn’t ideal for shipping, place it inside a standard shipping box to protect the design. Make sure your hero product is the star, showcased with flair and attention to detail.
Pro Tip: Design your PR box and use free online mockups to have an example of the visuals to show to your team and the manufacturer of the boxes for better accuracy.
Add Thoughtful Touches
We understand that not all brands have time to do this, however creating a story/post worthy experience will only help to increase the chances that influencers will post you.
Some examples are
Personalized Note or Their name and handle on the card
Personalized Product inclusions in shades/flavors/sizes
Add extra items that aligns with the brand or the influencer's vibe such as stickers, branded hoodies and merch, candles and useful things they can use as an influencer such as ring lights and powerbanks, which are always appreciated.
Pro Tip: Include a social media cheatsheet for them that contains the campaign hashtag, your brands social media handles and discount code, that could incentivize them to post.
Anatomy of a great PR Package
Real Example: Rare Beauty’s Elevated PR Box
This PR package from Rare Beauty is a masterclass in design, cohesion, and brand storytelling:
Color palette: Muted, soft mauve tones perfectly match the product line and Rare’s minimalist aesthetic.
Fabric insert: Instead of tissue paper or foam, the brand uses soft draped fabric to cradle the products, elevating the luxury feel and making the unboxing moment tactile and elegant.
Cohesive presentation: Everything from the font to the bottle shapes feels intentional. It’s on-brand down to the shadows.
Print insert: A hero shot of Selena Gomez reminds the creator this is a personal brand, not just a beauty line. Human connection = stronger post engagement.
Why it works: It’s Instagrammable straight out of the box. The experience feels curated, premium, and worth sharing.
Logistics: How to Collect Info, Ship, and Track
One of the biggest bottlenecks in influencer gifting is collecting shipping details, sizes, and preferences, and then actually getting everything fulfilled.
With Influencer Gift Form, you can:
Collect all influencer details via a branded form
Auto-generate a free Shopify order (zero manual entry)
Tag, track, and manage gifting campaigns from one place
Want to skip the manual work?
Learn how to streamline influencer gifting with IGF →
Want to skip the manual work?
Step 1: Collect the Info
Before shipping, you need to gather:
Shipping address
Product selections (shades, sizes, variants)
IG or TikTok handles
Consent to post (if needed)
Step 2: Organize It All
Avoid the spreadsheet nightmare.
Set up a simple tracking system that logs:
What you sent
Who you sent it to
When it shipped
Whether they posted
Step 3: Fulfill Smoothly
Now ship it — but efficiently.
The best brands:
Use 100% discount codes to fulfill influencer orders in Shopify
Tag orders as “Influencer_Gift” to track ROI later
Keep everything in one system
Follow Up: Don’t Just Ship and Ghost
Your job isn’t done when the influencer box ships, it’s just getting started.
Stay Engaged
Like, comment, and repost their unboxing content
Share their Story or Reel to your brand's page
DM or email a quick thank-you — it goes a long way
Track Performance
Did they tag your brand?
Did their audience engage with the post?
Was your discount code used?
Any spike in traffic or conversions?
If you can say yes to any of the questions, that is a win. Turn that one off PR package into a long term partnership.
Want to get better at tracking results?
Here’s how to track influencer gifting effectively →
Common Mistakes to Avoid
Don’t let your influencer PR package flop. Avoid these 5 pitfalls:
– Irrelevant products → “Spray and pray” gifting leads to low engagement.
– No personal touch → Generic = forgettable.
– Unclear instructions → If they don’t know what to post, they won’t.
– Too many asks → Keep it simple and postable.
– No tracking → If you’re not measuring, you’re not learning.
Conclusion: Make Every Influencer PR Package Count
At the end of the day, a great influencer PR package isn’t just about sending free stuff. It’s about creating a moment, something that feels thoughtful, intentional, and worth sharing.
When you’re clear on your goals, pick the right influencers, design packaging that reflects your brand, and make it easy for creators to post, you’re setting yourself up for real impact. The best campaigns feel personal to the influencer but still run smoothly behind the scenes.
