Creator playbook
Brands Looking for Ambassadors
The real, categorized list of brands running ambassador programs you can apply to right now — every one with an open program and a direct link to apply. No dead ends, no "DM and hope."
"Brands looking for ambassadors" usually returns vague advice and five household names. This is the actual directory instead — dozens of brands with active ambassador and gifting programs, grouped so you can find the ones that fit your niche and apply the same week.
Every one is open
We filtered to brands with a public ambassador or affiliate program — each card links straight to the application.
Most are gifted-first
Many programs start with free product, then add commission or paid campaigns as you prove out.
Apply this week
Programs open and close as budgets shift. Bookmark this page and apply while the door's open.
Open ambassador programs, by category
Every brand below runs a public ambassador or affiliate program — tap "Apply to program" to go straight to its application. Looking for gifting-only brands too? See the PR directory.
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Beauty & Makeup
11 programsBeauty is the most active gifting category in 2026 by a wide margin. Most beauty brands seed product through direct outreach rather than open applications — finding the right contact matters more than any form.
GL
GlossierMin No strict minimum (1K–10K preferred)
The brand that pioneered the modern influencer-first playbook. Generation Glossier Affiliate prefers 1K–10K followers, high engagement, aesthetic alignment. 10% commission + 15% audience discount. Review in 3–5 business days.
Apply to programglossier.com/pages/affiliatesHB
Huda BeautyMin 1K on IG or TikTok
Huda Kattan's dual-track creator & MUA Pro program. Creator tier pays 20% commission, affiliate 5%, with assets and early access. US, 18+, 1K followers on IG or TikTok. Runs on Partnerize.
Apply to programhudabeauty.com/en-us/pages/ambassador-programSS
Sephora SquadMin No minimum (all audience sizes)
Annual creator partnership — 12-month paid contract with gratis boxes, Squad-only events, early access. 2026 applications already closed (last cycle Aug–Sep 2025). Watch for the next cycle around Aug 2026.
Apply to programsephorasquad.comT2
Tower 28 BeautyMin No minimum (open affiliate/creator)
Sensitive-skin focused clean beauty. Public ambassador program plus a Creator Affiliate program through ShopMy. Actively gifts micro creators in clean/sensitive-skin space.
Apply to programtower28beauty.com/collections/ambassador-programSA
SaieMin No stated minimum
Clean beauty with a hyper-engaged community. Gifts primarily through founder Laney Crowell's direct picks. Apply via Awin and DM with content matching their soft, natural aesthetic.
Apply to programsunshinesachs.comDB
DIBS BeautyMin Not stated (pro-gated program)
Courtney Shields' “Desert Island Beauty” brand. Active TikTok-first gifting for GRWM and “everyday face” content. Beauty pros email pro@dibsbeauty.com.
Apply to programdibsbeauty.com/pages/mua-sign-upMB
MAKEUP BY MARIOMin No minimum (open affiliate)
Mario Dedivanovic's brand. Selective gifting centered on tutorial-style content. Affiliate on-site, plus an MUA Pro Program for working artists.
Apply to programmakeupbymario.com/pages/affiliateMO
MorpheMin 1K on IG or TikTok
TikTok-first before it was a strategy. The Morphe Artistry Collective replaces the old Squad. 1K followers on IG or TikTok, US, 18+. Earn product vouchers + affiliate commission.
Apply to programmorphe.com/pages/morphe-artistry-collectiveRB
RMS BeautyMin No minimum (open affiliate)
Clean, professional-grade beauty. Gifts selectively to skin-finish-forward content. Senior Influencer Partnerships role manages it. Build organic mentions before pitching.
Apply to programrmsbeauty.com/pages/affiliateND
Natasha DenonaMin No minimum (open affiliate)
High-end eyeshadow. Premium gifting for premium content. Four affiliate tiers (8–15%). Gifts go to detailed swatch and eye-look creators.
Apply to programnatashadenona.comGL
GlamneticMin No minimum (open collab + affiliate)
Magnetic lashes and press-ons. Active gifting for GRWM and nail-art content. 8% affiliate via Impact, or DM their Influencer Marketing Coordinator.
Apply to programglamnetic.com/pages/wanna-collabWant a program that's not public yet? Pitch the Plug finds any brand's contact and lands you the deal.
Try Pitch the Plug →🧴
Skincare
8 programsSkincare brands are more selective about creator fit than makeup — they want consistent skin-content history, not broad lifestyle audiences. A personal pitch usually outperforms the form.
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TULA SkincareMin No minimum (open affiliate)
Probiotic skincare with one of the most generous programs in the category. Ambassadors get product worth up to $300 quarterly, monthly commission, IG spotlight, event invites.
Apply to programtula.com/pages/tula-influencer-ambassador-programVE
VersedMin No minimum (open affiliate)
Clean, affordable skincare. Affiliate on Upfluence, accepts anyone who owns a Versed product. Multi-network (Yazing, Skimlinks, FlexOffers) gives rejected applicants backup paths.
Apply to programambassador.upfluence.co/versed-affiliate-programST
StarfaceMin No minimum (open affiliate)
Pimple stickers and Hydro-Stars. Active TikTok-first gifting to Gen Z. No public form — College Ambassador program or "Join The Team" / LinkedIn are the entry points.
Apply to programstarface.world/pages/join-the-teamCO
CocokindMin No minimum (open affiliate)
Sustainable, affordable skincare. Affiliate via ShareASale (5%). Direct gifting: influencers@cocokind.com. Also runs a 3-month paid TikTok creator internship.
Apply to programcocokind.comOM
OSEA MalibuMin 4K recommended (smaller OK)
Clean, seaweed-based skincare. Up to 20% commission. Page recommends 4,000 followers but accepts smaller. Runs on Refersion.
Apply to programoseamalibu.com/pages/affiliatesSK
SkinfixMin No minimum (open affiliate)
Clinical clean skincare for barrier repair. Affiliate via FlexOffers (30-day cookie). Great fit for eczema, dry-skin, and barrier content.
Apply to programskinfix.com/pages/affiliatesDR
DRMTLGYMin No stated minimum (18+)
Dermatologist-formulated skincare. Public affiliate with tiered bonus commission and dermatologist-led masterclasses for top performers.
Apply to programdrmtlgy.com/pages/affiliate-loginB1
Beekman 1802Min No min (Affiliate); 1K IG+TikTok (Creator)
Goat-milk skincare with a tiered Kindness Krew. Creator tier: 1K IG/TikTok followers, post twice monthly, 8% commission + $75 product credit quarterly. Affiliate tier has no minimum.
Apply to programbeekman1802.com/pages/kindness-krew🥤
Food, Drinks & Supplements
9 programsWellness and supplements exploded in 2025 and keep expanding. These brands want high-trust audiences in fitness, wellness, or nutrition. Most have generous referral commissions because subscription LTV is high.
AG
AG1Min No stated minimum
The most-talked-about greens powder. The (AM)bassador Program is cohort-based, giving $130 in free sample packs to share. Affiliate via Impact (up to 20%). Wants trainers, coaches, athletes, instructors.
Apply to programdrinkag1.com/ambassador-programLM
LMNTMin No minimum (referral-based)
Electrolyte drink with a Salty Status referral (unlocked after 2nd purchase) — a free 30-count box per new customer referred. Wholesale partner page is the ambassador entry.
Apply to programdrinklmnt.com/pages/wholesaleOL
OLIPOPMin ~10K affiliate; college ambassador ~1K IG
Prebiotic soda. Affiliate via Impact (10% baseline, up to 20%). Brand Ambassador roles separate (via WorkGenius). Pitch partnerships@drinkolipop.com.
Apply to programdrinkolipop.com/pages/affiliate-programRI
RitualMin No minimum (open affiliate)
Subscription vitamins. Affiliate via Impact (up to 10%). Open to all platforms with reasonable quality. ShareASale offers a higher-commission alternate path.
Apply to programritual.com/pages/partner-with-usPI
PiqueMin No minimum (open affiliate, application-based)
Tea and wellness. 10-second application. Partner community includes nutritionists, doctors, healers, wellness leaders. 10% baseline, 15% with the commission bump. Free samples.
Apply to programpiquelife.com/pages/new-affiliateMA
MaryRuth'sMin No minimum
Vegan supplements. US-only ambassador program, 1–2 day approval. 10% commission, 7-day cookie. Grew to $100M+ primarily through creator/UGC content.
Apply to programmaryruthorganics.comAR
ARMRAMin No minimum (open affiliate)
Colostrum supplement with one of the most aggressive structures in wellness (15–30% tiered + recurring on subscriptions). Separate Practitioner Program for licensed pros.
Apply to programarmra.com/pages/communityKC
Kodiak CakesMin No minimum (public IG required)
The Den Ambassador Program gifts free and discounted product to creators with public Instagram accounts. No general affiliate. Posting with their products is the entry point.
Apply to programshop.kodiakcakes.com/pages/the-denHS
Honey StingerMin No stated minimum (public IG)
Honey-based sports nutrition. The Hive Ambassador program is college-athlete focused (NIL). General creators direct-pitch the Influencer & Social team.
Apply to programhoneystinger.com/pages/the-hiveNo open program? Pitch the Plug pitches any brand for you and helps you land big brand deals.
Try Pitch the Plug →📷
Tech & Electronics
9 programsTech brands gift higher-value products and demand higher production quality. Most run strong-commission affiliate programs. Reviewers, photographers, and DIY makers fit best.
AD
AdobeMin No stated minimum (engaged following)
The Adobe Express Ambassador Program (launched Feb 2025) is paid, three tiers, at least one paid challenge monthly. Also runs the Creative Residency and a Student Ambassador Program.
Apply to programadobe.com/express/ambassadorsAI
Amazon Influencer ProgramMin No stated minimum
Apply by connecting your social account. Amazon weighs followers, engagement, and content quality. Approved creators get a storefront. 1–10% commission by category.
Apply to programaffiliate-program.amazon.com/influencersDJ
DJIMin Not stated (no numeric minimum)
Drones, gimbals, cameras. Open to bloggers, vloggers, and social creators. Reviewed in a few days. Dashboard includes tracking links, banners, and creative assets.
Apply to programu.dji.comGO
GoProMin No minimum
No traditional ambassador program — the GoPro Awards pay cash and gear for creator footage year-round. Winners often become recurring mini-ambassadors.
Apply to programgopro.com/en/us/awardsIN
Insta360Min No minimum
Rising Talents turns content into cash: post 4 videos monthly with their gear tagged, upload links, earn cash. Open to all sizes. Affiliate ~5%.
Apply to programinsta360.com/rising-talentsCR
CricutMin No minimum (open affiliate)
Craft and design machines. Affiliate up to 12% (5-day cookie). Wants creators who can demonstrate the product (tutorial YouTube works well). One-time 30% off for new publishers.
Apply to programcricut.com/en-us/partnersBP
B&H PhotoMin No minimum (open affiliate)
Photo/video retailer. Up to 8% on 3,000+ products. Standout perk: a "Loaner" program so approved affiliates test gear before reviewing. 60-hour cookie.
Apply to programbhphotovideo.com/find/shared/affiliates.jspWI
WixMin No stated minimum
No traditional gifting. The Wix Partner Program is agency/dev-focused (revenue share). Wix Studio creator content happens, but mostly B2B partnerships.
Apply to programwix.com/studio/partner-programSC
Shopify CollabsMin 1K on one platform (closed to new)
A creator marketplace, not a Shopify-funded gifting program. Currently closed to new creator signups. Existing accounts still find brand campaigns. US & Canada only.
Apply to programcollabs.shopify.com🛋️
Home & Lifestyle
11 programsHome brands are now openly competing for creator attention. Lowe's and Home Depot both built dedicated creator portals in 2025 with serious commission structures — one of the fastest-growing categories for nano/micro creators.
LO
Lowe'sMin No minimum
The Lowe's Creator Network launched open beta in 2025 with 17,000+ creators. Up to 20% commission through a custom storefront. Free to join — samples, training, and the annual Creator Summit. MrBeast is an early member.
Apply to programlowes.com/l/creator/joinlowescreatorTH
The Home DepotMin No minimum
The Creator Portal (Orange Apron Media) connects DIY/home creators to campaigns. $20–$200 per qualified lead plus sales commission. Strong fit for DIY, before/after, and home tours.
Apply to programcreators.homedepot.comWA
WayfairMin No minimum (open affiliate/creator)
The Wayfair Creator Program pays 7% (7-day cookie). Apartment tours, makeovers, room reveals, furniture reviews, budget hauls all welcome.
Apply to programinfluencers.wayfair.com/connectMI
MichaelsMin No stated minimum
Craft and DIY retail. Affiliate starts at 2%, scales to 10% on performance. Separate Makers Bloggers program for craft, DIY, and lifestyle creators.
Apply to programmichaels.com/affiliate-programBB
Branch BasicsMin 1K (Ambassador/Bronze tier)
Non-toxic cleaning. Currently full (waitlist open). Creators start at Ambassador tier with a 15% audience code. Email partnerships@branchbasics.com.
Apply to programbranchbasics.comPT
Plant TherapyMin No minimum (open affiliate)
Essential oils. Runs through Ascend by Partnerize. 7.5% baseline. Open to health, wellness, beauty, essential-oil, and clean-living creators.
Apply to programplanttherapy.com/pages/affiliate-programOP
Our PlaceMin No minimum (open affiliate)
The Always Pan brand. Affiliate via Impact + PepperJam. All promo channels must be approved on application. Strong fit for cooking, kitchen, and home creators.
Apply to programfromourplace.comCL
CloroxMin No minimum (open interest form)
The Home Appliances Influencer Program runs paid campaigns periodically rather than ongoing gifting. Submit the interest form to be considered when campaigns activate.
Apply to programcloroxhomeappliances.com/influencer-programTO
TOSSWAREMin No minimum (open ambassador)
Shatterproof recyclable drinkware. No public program — direct outreach. Their Marketing Manager handles social and influencer relationships.
Apply to programtossware.comPP
Packed PartyMin No minimum (18+, US)
Gift, lifestyle, and party essentials. Public affiliate program. US, 18+. Strong fit for lifestyle, party, and unboxing creators.
Apply to programpackedparty.com/pages/affiliate-programCH
ChillhouseMin No minimum (open affiliate)
NYC nail spa with press-on nails and face masks. Public path is the Referral program; partnerships/gifting via jobs@chillhouse.com.
Apply to programchillhouse.com/pages/referralSkip the LinkedIn hunting — Pitch the Plug gets you in front of the right brand contact, fast.
Try Pitch the Plug →👗
Fashion & Apparel
9 programsFashion is the loudest category in influencer marketing — and the most saturated. Brands gift selectively to creators with strong styling, lookbook-quality photography, or a distinct aesthetic.
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Daniel WellingtonMin No minimum (3K+ unlocks extra perks)
Watches and jewelry. Ambassador program accepts anyone with a public social account; perks unlock at 3,000+. US college students with 2K+ IG can apply to the Campus program. Cash, commission, gift cards, product.
Apply to programdanielwellington.com/pages/become-an-ambassadorFA
FableticsMin 1K on IG or TikTok
Athleisure. Open to all tiers (micro to celebrity). Requires 1,500 followers on one platform. Free to join. Affiliate commissions + exclusive discounts.
Apply to programfabletics.grin.liveFN
Fashion NovaMin 10K + 18+
Nova Babe Ambassador program. 10,000 IG followers minimum, 18+. Apply via "Want to collab?" in the footer. Multiple divisions. Gifted products + affiliate + repost potential.
Apply to programfashionnova.com/pages/novababe-ambassador-newSH
SHEINMin No minimum (18+)
Fast-fashion giant, very accessible. Accepts micro creators (a few thousand) with strong engagement. Apply via SHEIN affiliate or CJ. 10–20% commission. Separate Campus track.
Apply to programm.shein.com/us/affiliate/recruitQU
QuinceMin No minimum (open affiliate)
DTC luxury basics. Affiliate via FlexOffers (2.4–5%, 30-day cookie). Direct gifting via the Media/Affiliate/Influencer form. Large influencer team suggests serious volume.
Apply to programquince.com/contact-usAL
Ana LuisaMin No minimum
DTC jewelry. Open globally. 5% commission, approved within 2 business days. No minimum follower count. Coupon code + commission model.
Apply to programanaluisa.com/pages/become-an-influencerPP
Posh PeanutMin 5K on IG + TikTok
Bamboo baby clothes. Active ambassador program, 5–10% via Refersion. No reselling gifted product or posting discount codes in coupon groups (against rules).
Apply to programposhpeanut.com/pages/ambassadorTT
Tubby ToddMin No minimum (instant approval)
Bath and body for babies. Affiliate via Sovrn with instant approval through Shopper.com. 2% affiliate, 10% via the "Mamas Who Know" referral program.
Apply to programShopper.comKF
KEEN FootwearMin No minimum (open affiliate)
Outdoor footwear. Affiliate via Awin (become an Awin affiliate first, then apply). 30-day cookie. Dedicated Ambassador program is Australia-only.
Apply to programkeenfootwear.com/affiliate-program.html🐾
Pet
1 programsPet content is one of the highest-engagement categories on Instagram and TikTok. Pet brands gift generously to creators with consistent pet content and an audience that converts on subscriptions.
CH
ChewyMin No stated minimum
The Chewy Creator Track lets influencers apply for campaigns, seeding, and paid partnerships, using Motom to curate picks. Strong fit for pet parents with adoption stories and reviews.
Apply to programchewy.com/app/content/affiliate💇
Hair
2 programsHair brands typically prioritize licensed stylists for ambassador roles, but most also run consumer-facing affiliate programs for routine, transformation, and review content.
OU
OUAIMin No minimum (open affiliate + gifting)
Jen Atkin's haircare. PR/influencer requests to press@theouai.com. Creators apply with a TikTok, resume, and portfolio to joinsocial@theouai.com. Also runs a SUPER FANS IG channel.
Apply to programtheouai.comKI
KitschMin No stated minimum
Hair accessories and self-care. Ambassador program builds a custom storefront. 20% commission. Prefers applicants who are already fans and engaged on social.
Apply to programambassador.mykitsch.com📦
Subscription & Curated Boxes
2 programsSubscription brands have some of the most generous creator programs because LTV is high. The catch: they want creators who can demonstrate the unboxing experience well.
FA
FabFitFunMin No minimum (open affiliate)
Lifestyle subscription box. Direct affiliate closed in 2022 — now via FlexOffers and Shopper.com (instant approval). $10.50 flat per referral plus potential free boxes.
Apply to programShopper.comIP
IpsyMin Not stated (no explicit minimum)
Beauty subscription. Ambassador program wants established beauty creators with high engagement. Perks: Apple laptop or content kit, Beis luggage of product, features, events. Rolling, fills fast.
Apply to programipsy.com/blog/ipsy-ambassador🎬
Media, Retail & Other
3 programsA mix of household-name programs — from Disney creator cohorts to retail creator portals — that gift or pay creators across niches.
ET
EtsyMin 500 on one channel
Two programs: standard affiliate via Awin (4%) and Creator Collective for social-first creators (required if 51%+ of sales come from social). 18+, must own a site or social platform.
Apply to programetsy.com/affiliatesSH
ShutterflyMin No minimum (open affiliate via CJ)
Photo printing and gifts. Affiliate via CJ. Up to 3% commission, 30-day cookie, no minimum payout. Strong fit for family, lifestyle, and seasonal creators.
Apply to programshutterfly.com/about/aff_sub_join.jspCV
CVSMin 1K combined IG + TikTok (Campus)
CVS Creator Program at creators.cvs.com. The Campus Collective (via Her Campus) accepts students with 1K+ combined IG+TikTok. Beauty Mark campaigns run periodically with paid opportunities.
Apply to programcreators.cvs.com/splashAny brand. Pitch them.
Pitch any brand. Land big brand deals.
Half of these brands have no public ambassador form. Pitch the Plug finds the right contact and pitches any brand for you — so you spend your time creating, not hunting on LinkedIn.
How to actually land an ambassadorship
The list is the hard part — but landing the partnership comes down to a few things most creators get wrong.
- Gifting-first beats cold pitching. Brands trust a creator who already uses (and posts) their product. Show up as a real customer before you ask for a partnership.
- Micro beats macro because of trust. A smaller, engaged audience converts better than a big passive one — which is exactly why brands actively seek nano and micro ambassadors.
- Post unprompted to prove you're a real advocate. Tag the brand in genuine content for a few weeks first. It's the single strongest signal you'll keep posting after they send product.
- Alignment over follower count. Pitch brands whose aesthetic and audience already match yours. Fit is what makes the gifting investment worth it for them.
No public ambassador program? Pitch the Plug pitches any brand for you — and lands you the deal.
Try Pitch the Plug →Keep going
Also see → 90+ Brands That Send PR to Small Influencers
Want the gifting angle too? Our companion directory lists 90+ brands actively sending free PR to nano and micro creators — see the PR directory →. New to finding creators in your niche? Read how to find micro influencers.
Ambassador program FAQ
Do I need a minimum following to become a brand ambassador?
Not always. Many brands cap at 1,000 followers; plenty have no minimum at all. Engagement and niche fit matter more than raw count — nano and micro creators are actively sought because their audiences are tight and trusting.
How do I apply to a brand ambassador program?
Where a brand runs a public program, use the "Apply via" link on its card. Where it doesn't, find the brand's influencer or partnerships contact and send a short, specific pitch — or use Pitch the Plug to find the contact and pitch for you.
Are brand ambassadorships paid or gifted?
Both. Many programs start gifted (free product for content) and add commission or paid campaigns as you prove out. Some pay flat fees or affiliate commission from day one. Each card notes the model where known.
How fast do brands respond to ambassador applications?
Brands with public affiliate platforms often approve in 3 to 5 business days. Direct-pitch brands take 1 to 6 weeks because a human reviews each pitch against active campaigns.
For creators
Stop hunting. Start landing deals.
Pitch the Plug finds the right contact at any brand and pitches them for you — so you can land big brand deals instead of refreshing application forms.