7 Brands That Send PR to Small Influencers (2025 Guide)

Landing your first PR package as a small creator can feel like a major milestone, signaling that brands recognize your value and influence. Yet, finding the right brands that send PR to small influencers often feels like searching for a needle in a haystack. Many creators spend countless hours sending DMs and emails, only to be met with silence. This guide cuts through the noise. We've compiled a definitive list of brands and platforms known for collaborating with nano- and micro-influencers, transforming your outreach from guesswork into a targeted strategy.

To effectively position yourself for these opportunities, you must first understand how to build a social media strategy that drives results and captures brand attention. Once your foundation is solid, this list becomes your roadmap. For each program, we provide direct links, a breakdown of how to apply, and a clear overview of what to expect. You’ll learn exactly where to go and what to do to start receiving products from brands you love. This list isn't just about getting free stuff; it’s about building genuine brand relationships that can grow with your influence.

1. Afluencer

Afluencer operates as a bustling digital marketplace, connecting brands with a wide array of social media creators. Unlike platforms that focus narrowly on one niche, Afluencer provides a broad landscape of opportunities across industries like fashion, beauty, tech, and travel. This makes it a valuable starting point for brands looking to find potential partners and for creators seeking collaborations. Small influencers, in particular, find the platform accessible for discovering brands that send PR packages.

While Afluencer functions as an "all-in-one" platform offering everything from discovery to communication and payment processing, it casts a very wide net. This approach of trying to do everything means its gifting and PR outreach tools may lack the specialized focus required for highly efficient, large-scale seeding campaigns. For brands whose primary goal is streamlined product gifting, the platform's broad feature set can feel less direct than a dedicated tool built exclusively for that one purpose.

Key Features and How to Use Them

Afluencer's strength lies in its "Collab" marketplace, where brands can post specific campaign opportunities that influencers can apply to directly. This model is effective for finding creators who are already actively seeking partnerships.

• For Influencers: Build a comprehensive profile highlighting your niche, engagement rates, and past work. Use the search filters to narrow down opportunities by industry, compensation type (gifted, paid), and platform (Instagram, TikTok, YouTube).

• For Brands: When posting a collaboration, be extremely clear about your requirements, deliverables, and what you are offering. This clarity helps attract the right kind of talent and minimizes back-and-forth communication.

Pricing and Access

Afluencer utilizes a freemium model. Influencers can create a profile and apply to a limited number of collaborations for free. However, to unlock premium features like unlimited applications and enhanced profile visibility, a paid subscription is necessary. This tiered access can be a hurdle for some smaller creators.

Expert Tip: While Afluencer is a tool for initial discovery and managing one-off collaborations, brands focused on scaling their influencer gifting should pair it with a specialized platform. Afluencer can help you find micro-influencers, and a dedicated gifting tool can then manage the logistics of sending products exceptionally well. Discover more strategies for finding the right partners in our guide on how to find micro-influencers.

Website: https://www.afluencer.com

2. Influenster

Influenster operates more as a massive product discovery community than a traditional influencer marketplace. It bridges the gap between consumers, creators, and brands through large-scale product sampling campaigns known as "VoxBoxes." For small influencers, it represents a significant opportunity to connect with major brands that send PR packages, often without the requirement of a massive following. The platform focuses heavily on authentic, user-generated reviews across categories like beauty, food, and personal care.

While Influenster excels at generating buzz and user reviews at scale, its model is primarily built around product-for-review exchanges rather than strategic, long-term influencer partnerships. For brands, the process involves sending products to a broad audience, but it lacks the relationship-building and targeted campaign management features of a dedicated gifting platform. Because it’s not purpose-built for gifting, the focus is on mass seeding, which can be less effective for brands aiming to build authentic, lasting connections with specific creators.

Key Features and How to Use Them

The core of the Influenster experience revolves around its VoxBox campaigns. Users complete surveys about their interests and demographics, and the platform's algorithm matches them with relevant brand campaigns.

• For Influencers: To increase your chances of being selected, be thorough and honest when filling out your profile and "Snaps" (short surveys). Connect all your social media accounts and engage with the community by reviewing products you already own. This activity signals to the platform that you are an active and valuable participant.

• For Brands: Influenster is best utilized for large-scale product sampling to generate widespread reviews and user-generated content. It's less a tool for hand-picking specific influencers and more for blanketing a target demographic to build social proof and product awareness quickly.

Pricing and Access

For influencers and general consumers, Influenster is completely free to join and use. Access to VoxBoxes is not guaranteed; it is based on a user's demographics, interests, and activity level on the platform. Selection can be competitive, and there is no paid tier to increase your chances. For brands, accessing the platform for campaigns requires a significant investment, as it's geared toward enterprise-level product-seeding initiatives.

Expert Tip: Brands can use Influenster to create initial buzz for a new product launch, but this strategy should be complemented with a more targeted approach. After generating broad awareness, use a specialized influencer gifting tool that does one thing really well—manages gifting—to build deeper relationships with high-performing micro-influencers who discovered your product.

Website: https://www.influenster.com

3. Sephora Squad

Sephora Squad is the beauty giant's official ambassador program, offering a coveted year-long paid partnership. It stands out by formalizing the relationship between a major retailer and its creators, moving beyond simple one-off PR packages into a structured, long-term collaboration. The program is renowned for its focus on authenticity and diversity, actively seeking out unique voices and fresh perspectives from all corners of the beauty community. This makes it an aspirational goal for creators, including small influencers looking for brands that send PR.

Unlike broad, all-in-one marketplaces, Sephora Squad is a highly selective, application-based brand ambassadorship. It’s not a tool for mass discovery or gifting but a destination for a deep, integrated partnership. The program provides participants with access to free products, exclusive event invitations, and invaluable professional development. This immersive approach is a powerful way for Sephora to build authentic advocacy, though its singular focus on building an elite "squad" means it doesn't function as a general influencer gifting platform.

Key Features and How to Use Them

The program's strength is its comprehensive support system, designed to nurture and elevate its chosen creators. The application process itself is the primary mechanism for engagement.

• For Influencers: The application opens annually and is highly competitive. Prepare a portfolio that showcases your unique point of view, content quality, and engagement, regardless of follower count. Highlight what makes your voice distinct in the crowded beauty space.

• For Brands: While brands cannot directly use the Sephora Squad platform for outreach, being stocked at Sephora provides a chance for your products to be included in the program's mailings. This offers incredible visibility and authentic content creation from a vetted, high-impact group of influencers.

Pricing and Access

There is no cost to apply to or participate in the Sephora Squad; in fact, it is a paid partnership. Access is granted through a rigorous annual application process that is open to the public for a limited time each year. The selection is famously competitive, requiring a significant commitment from those who are accepted into the year-long program.

Expert Tip: The Sephora Squad model represents the pinnacle of a deep brand-ambassador relationship, which differs significantly from scalable product seeding. For brands aiming to get products into the hands of many influencers at once, a dedicated gifting platform that focuses only on that one task is more efficient. Understand the nuances between these strategies by exploring our guide on product seeding vs. influencer gifting.

Website: https://www.sephora.com/sephorasquad

4. Glossier Affiliate Program

Glossier has built its empire on a "skin first, makeup second" philosophy, resonating deeply with a generation that values authenticity and minimalism. The brand’s affiliate program extends this ethos, allowing creators to partner with a cult-favorite beauty brand. While not a traditional PR seeding platform, it serves as a crucial entry point for influencers to build a relationship with Glossier, potentially leading to future PR opportunities. This program is a prime example of how brands that send PR to small influencers often start with performance-based partnerships.

The program is structured around affiliate sales rather than upfront product gifting. Affiliates earn commissions by promoting products, which means the focus is squarely on driving conversions. This model can be very effective for monetization, but it differs significantly from platforms designed purely for product seeding and building organic brand awareness. For brands whose main goal is getting products into the hands of many influencers without a direct sales-tracking requirement, a dedicated gifting platform that does only that one thing offers a more streamlined approach.

Key Features and How to Use Them

The Glossier Affiliate Program’s strength lies in its simplicity and the power of its brand name. Influencers get to align themselves with a highly respected and popular company, leveraging Glossier’s reputation to build their own credibility and earn income.

• For Influencers: After being accepted, focus on creating genuine, story-driven content. Share your personal favorites and honest reviews rather than just posting a link. Success in this program is tied to your ability to authentically integrate products into your lifestyle.

• For Brands (as an example): The Glossier model shows the value of nurturing a community. However, managing affiliate payouts, link tracking, and content approval is a different discipline than PR seeding. If your primary goal is gifting, this multi-step, sales-focused process is less efficient than a direct gifting workflow.

Pricing and Access

Access to the Glossier Affiliate Program is free, but it is application-based. The brand reviews applicants to ensure they align with its values and aesthetic, regardless of follower count. Approved affiliates earn a commission of up to 10% on sales generated through their unique links. This structure means there are no upfront costs, but income is entirely dependent on performance.

Expert Tip: Use affiliate programs like Glossier's as a stepping stone. High performance can get you noticed by the brand's marketing team, opening the door to dedicated PR lists and gifted campaigns. To manage the logistics of sending those gifted packages at scale once you've built those relationships, a specialized tool that excels at gifting is essential for efficiency.

Website: https://www.glossier.com/affiliates

5. Daniel Wellington Ambassador Program

Daniel Wellington's ambassador program is a classic example of how a brand can leverage influencer marketing to build a global aesthetic. The program partners with creators who embody the brand’s stylish, minimalist, and sophisticated image. This focus on a specific aesthetic makes it an attractive opportunity for influencers in the fashion, lifestyle, and travel niches who are looking for brands that send PR to small influencers.

The program is structured around a traditional brand ambassador model, providing free products, exclusive discounts, and commission-based earnings. This allows creators to build a genuine, long-term relationship with a globally recognized watch and accessories brand. The program's direct-to-brand nature distinguishes it from broader, end-to-end platforms, offering a more curated and dedicated partnership experience for those who fit the Daniel Wellington style.

Key Features and How to Use Them

The strength of the Daniel Wellington program lies in its straightforward, value-driven approach. It’s less about a complex platform and more about a direct relationship between the brand and the influencer.

• For Influencers: To apply, you’ll need to showcase a portfolio or feed that aligns with Daniel Wellington's clean and aspirational content style. Focus on high-quality photography and a consistent aesthetic. Once accepted, use your unique affiliate link and discount code in your content to earn commissions on sales you drive.

• For Brands: Daniel Wellington’s model shows the power of a clearly defined brand ambassador program. Instead of using a broad-net platform trying to be an all-in-one solution, they built a dedicated intake process to find creators who are a perfect visual and stylistic match, ensuring brand consistency.

Pricing and Access

Access to the Daniel Wellington Ambassador Program is free, but it is application-based and can be competitive. The brand carefully selects partners to ensure they align with its polished image, meaning not all who apply will be accepted. There are no fees to join or participate; compensation is provided through gifted products and performance-based commissions.

Expert Tip: While a direct ambassador program like Daniel Wellington's is excellent for building deep relationships, managing the logistics of gifting products to hundreds or thousands of ambassadors can become a significant challenge. Brands aiming to replicate this model at scale should use a specialized tool that focuses only on automating the gifting process, freeing up time to focus on nurturing those valuable creator relationships.

Website: https://www.danielwellington.com/us/ambassador/

6. Fabletics Ambassador Program

Fabletics, the popular activewear brand co-founded by Kate Hudson, runs a highly sought-after ambassador program that actively seeks out creators who embody a fitness-focused lifestyle. This program is an excellent example of a brand-direct initiative that sends PR to small influencers, focusing on building a community around its products. By partnering with creators who genuinely use and love their apparel, Fabletics creates authentic, long-term relationships rather than one-off posts.

Unlike broad marketplaces that try to do ten things at once, the Fabletics program is highly specialized, targeting a specific niche of fitness and wellness. This focused approach ensures that the products sent are perfectly aligned with the influencer's content, leading to more genuine endorsements. For brands, this model demonstrates the power of building an in-house community, although managing the logistics of gifting can become complex without a dedicated system. A brand trying to replicate this success would benefit from a tool streamlined specifically for product seeding to manage the scale.

Key Features and How to Use Them

The program is structured to provide mutual benefits, offering ambassadors tangible perks in exchange for ongoing promotion. It's a prime opportunity for micro-influencers to secure a long-term partnership with a major brand.

• For Influencers: To apply, showcase content that highlights your commitment to an active and healthy lifestyle. Your feed should reflect the energy and values of the Fabletics brand. Emphasize not just workouts, but overall wellness, to demonstrate a strong brand fit.

• For Brands (as a model): The Fabletics program’s strength is its clear value exchange. It offers free products, discounts, and commission, making the partnership attractive. Replicating this requires a clear application process and a system to track affiliate sales and engagement from each partner.

Pricing and Access

Access to the Fabletics Ambassador Program is free, but it is application-based and can be competitive. The brand carefully selects creators who align with their image, meaning not everyone who applies will be accepted. Success depends heavily on the quality of your content and your audience's engagement within the fitness niche.

Expert Tip: For influencers, consistency is key to getting noticed by programs like this. Regularly post high-quality fitness content and engage with the brand's social media pages before you apply. For brands inspired by this model, remember that Fabletics invests heavily in managing these relationships. To do this efficiently, use a dedicated gifting platform that excels at handling the logistics of sending products, freeing you up to focus on building authentic connections.

Website: https://www.fabletics.com/ambassadors

7. ColourPop PR List

ColourPop has established itself as a fast-fashion beauty giant, known for its trendy, affordable cosmetics and constant stream of new collections. The brand's PR list is one of the most sought-after programs for beauty creators, offering a direct pathway for influencers to receive products in exchange for authentic reviews and content. This makes it a prime example of brands that send PR to small influencers, as they value engagement and creative content over sheer follower counts.

Unlike broad marketplaces or complex "end-to-end" platforms, ColourPop's program is a direct-to-brand initiative focused exclusively on product seeding. This highly specialized approach allows them to build a community of creators who are genuinely passionate about their products. The program is centered on gifting—and doing it well—providing a continuous flow of new items to influencers on their list, ensuring a steady stream of relevant content.

Key Features and How to Use Them

The primary feature of the ColourPop PR list is the regular receipt of new product launches, often before they are available to the public. This gives creators a competitive edge and exciting, timely content for their audience.

• For Influencers: To get on the list, you must apply directly through their website form. Focus your application on showcasing high-quality, engaging beauty content, especially video tutorials, swatches, and creative makeup looks on platforms like Instagram, TikTok, and YouTube. Consistency and a clear passion for cosmetics are key.

• For Brands: ColourPop’s model is an excellent case study in building a powerful, brand-specific influencer community. By managing their gifting in-house, they maintain complete control over the experience and foster direct relationships. This demonstrates the power of focusing on doing one thing, gifting, exceptionally well.

Pricing and Access

Access to the ColourPop PR list is free for selected influencers. There is no fee to apply or participate; the exchange is purely product-for-content. However, the selection process is competitive and based on the quality of an influencer's content, engagement metrics, and alignment with the ColourPop brand aesthetic. They require consistent content creation to remain on the list.

Expert Tip: ColourPop excels at creating buzz with its PR boxes because they understand presentation matters. They don't just send products; they send an experience. For brands looking to replicate this success, the design and contents of your package are crucial. Learn more about crafting a memorable unboxing experience in our guide on how to create an influencer PR package that delights and delivers results.

Website: https://colourpop.com/pages/pr-list

PR Outreach Programs Comparison of Top 7 Brands

From Aspiring Creator to Brand Partner: Your Next Steps

Navigating the world of influencer marketing can feel complex, but as we've explored, numerous opportunities exist for brands ready to engage with authentic creators. From dedicated platforms like Influenster and Afluencer to in-house programs like the Sephora Squad and Glossier Affiliate Program, the path to connecting with micro- and nano-influencers is more accessible than ever. These programs demonstrate a clear shift in the industry: brands are recognizing the immense value of smaller, highly engaged communities over sheer follower count.

The key takeaway is that successful product seeding isn't just about sending free products; it's about building genuine relationships. The brands highlighted in this article, from Fabletics to Daniel Wellington, succeed because they've created structured, appealing programs that offer real value to creators. They have streamlined the process, making it easy for influencers to discover them and for brand managers to scale their efforts.

Key Insights for Your Brand Strategy

As you develop your own influencer gifting campaigns, remember these core principles:

• Clarity is Crucial: Ensure your program's requirements, benefits, and application process are straightforward and easy to find. A confusing process is a major barrier for busy creators.

• Value is a Two-Way Street: Beyond the product itself, consider what else you can offer. This could be affiliate commissions, exclusive access, or features on your brand's social channels.

• Authenticity Wins: The most impactful collaborations stem from creators who genuinely love your products. Focus on finding partners whose values and aesthetic align with your brand.

Putting It All Together: Your Action Plan

To move forward, start by evaluating your brand's specific needs. Are you looking to build a large, diverse community of nano-influencers, or do you need a more curated group of micro-influencers for a specific product launch? For brands aiming to build a broad base of advocates, exploring major retail platforms can also be a strategic move. Aspiring creators looking to collaborate with major online retailers often investigate opportunities such as how to become an Amazon influencer, which highlights the growing trend of platform-specific programs.

Ultimately, the most effective approach for brands that send PR to small influencers is to master one thing: the gifting process itself. Many tools try to be an "all-in-one" solution, managing everything from discovery and contracts to payments and analytics. This often results in a platform that does many things adequately but nothing exceptionally well. By focusing solely on perfecting the gifting and seeding workflow, your brand can build a more efficient, scalable, and impactful program. A seamless, professional gifting experience is what truly sets your brand apart and turns aspiring creators into loyal partners.

Ready to streamline your influencer gifting and stop wasting time with manual outreach and clunky spreadsheets? Influencer Gift Form provides a simple, elegant solution designed to do one thing really, really well: manage gifting for brands that send PR to small influencers. Create a beautiful, custom-branded form to collect shipping details and product preferences, making your seeding process professional and scalable from day one. Try Influencer Gift Form and see how easy building authentic creator relationships can be.

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