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How to Send Free Products to Influencers on Shopify

Sending free product to creators shouldn't mean a hundred DMs and a messy spreadsheet. Here's how to do it straight from your Shopify store with one branded link — no chasing addresses, no mistagged orders.

How-to·9 min read·Updated 2026

The problem: manual influencer gifting is broken

Hey — my name is Neil. I used to help a friend run his brand, and we'd DM creators on TikTok and Instagram offering free product. It was a mess. You send "hey, love your content, it aligns with our brand," and then the back-and-forth starts: what's your address, which size, which variant…

Here's what kept breaking:

  • Copy-pasting addresses into Shopify, one at a time
  • No order tagging when a teammate helped out
  • No consistent system to scale outreach
  • No way to track gifting performance over time

Things got lost, orders were mistagged, and it just wasn't scalable. So I built a tool to fix it.

The fix: just send a link

Influencer Gift Form is a Shopify app that replaces the endless back-and-forth with a single link. The creator opens it, sees your branded gift form, enters their info, picks a product — and it creates a $0 order inside Shopify, automatically. They think it's just a secure, branded checkout. You get a clean order, tagged and ready to fulfill.

What you can customize

Once you've installed the app, open it in your Shopify admin and tailor the form:

1

Pick products & pricing

Choose which products creators can select, and use custom discount codes or draft-only orders for $0 gifting.

2

Make forms per group

Create separate forms for UGC creators, ambassadors, employees, or agencies — each with its own products and messaging.

3

Brand the experience

Customize the message, confirmation emails, and success pages so the whole thing looks legit.

4

Re-gift & track

Regift creators during launches (say, a spring collection) and keep a record of who got what — it's like a lightweight CRM for seeding.

Influencer Gift Form
The lightweight start

Send one link instead of a hundred DMs

One branded link → creators pick a product and enter details → a tracked $0 Shopify order is created automatically. No spreadsheets, no enterprise contract.

Install on Shopify →

Why it works for 60+ brands

It's simple, and it solves one real problem really well: sending free products to influencers without the chaos. No copy-pasting, no mistagged orders, no "what's your address?" loops. It's live, growing, and already trusted by 60+ Shopify brands.

New to finding the right creators? Start with how to find micro influencers, then read the product seeding guide.

Frequently asked questions

How do I send free products to influencers on Shopify?
Send a branded Influencer Gift Form link instead of DMing for addresses. The creator picks a product and enters details, and a $0 order is created in Shopify automatically.
Does it cost the influencer anything?
No — the form creates a $0 order via a discount code or draft order, so the creator pays nothing and just sees a clean, branded checkout.
Can I make different forms for different groups?
Yes — separate forms for UGC creators, ambassadors, employees, or agencies, each with custom products, messaging, and success pages.

Start gifting before you scale platforms

Send free products to creators with one branded link — no spreadsheets, no back-and-forth DMs. Free to install.

Install Influencer Gift Form →